2026 seasonAustralian rules football
Ocean Ridge Football Club
One club. Two launches. A range for training and life beyond the club.
Club overview
Based at Heathridge Park in Western Australia, Ocean Ridge’s Eagles have been part of their local community since 1978. With player numbers continuing to grow year on year, the club worked with Dialocal Active on two distinct stages of its 2026 range: a coordinated preseason and training order, followed by a mid-season retro outerwear and merchandise launch.
01 / Start of 2026
A coordinated start to the season.
A cohesive training kit for a growing playing group, backed by the club essentials needed throughout the season.
The preseason & training range
Project details
Built around a growing club.
- Season
- 2026 season
- Range
- Bespoke training kit, reversible jumpers, game-day socks and polo top-ups
The brief
Ocean Ridge wanted shorts, singlets and caps that worked together as one coherent preseason kit. Growing player numbers also meant the club needed more reversible training jumpers for in-season sessions.
The approach
We created bespoke training gear around the Eagles’ black-and-gold identity, while retaining existing designs where the club needed continuity.
- Coordinated shorts, singlets, training shirts and caps.
- Additional reversible jumpers for the expanding playing group.
- Game-day socks, plus player and coach polo top-ups using the club’s existing designs.
02 / Mid-season 2026
Club pride. Everyday wear.
The second launch took the Eagles beyond training: a retro range designed for members and families to wear at the club and wherever the day took them.
The mid-season retro range
Project details
Merchandise members wanted.
- Season
- 2026 season
- Range
- Retro outerwear, personalised rugby polos, kids’ shirts and headwear
The brief
Early discussions centred on creating off-field merchandise members would choose to buy and wear beyond the club. Previous merchandise had been difficult to move: its quality and appeal had not given members a strong reason to purchase.
The approach
We developed a retro collection with distinctive Eagles branding and a focus on everyday appeal. Hoodies, kids’ shirts and corduroy caps sat alongside rugby polos that members could personalise with their name and number.
The range was sold through a Dialocal Active online store set up specifically for Ocean Ridge Football Club.
The result
The name-and-number customisable rugby polos were the most popular item. Retro hoodies and kids’ shirts featuring the retro logo also proved popular.
The outcome
Personalised rugby polos led the way.
The name-and-number customisable rugby polos were the most popular item, with retro hoodies and kids’ retro-logo shirts also proving popular.